What it actually is:

- Non-chemical straightening

- Contains collagen, amino acids, vitamins, hyaluronic acid

- No formaldehyde

 

What it does:

- Repairs damaged hair

- Reduces frizz

- Adds shine

- Mild straightening (10–20%)

 

Best for:

- Damaged, dry, bleached hair

- People wanting healthy hair without straightening

 

Longevity:

- 1.5 to 3 months